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Why Behavioural Science?

Why Behavioural Science?

Behind every decision is a behaviour. If you can understand the cause and effect of behaviours then you know how to positively give people more of what they desire.

Why Neuroscience?

Why Neuroscience?

This is our fundamental love of brain science; discovering new things about how we think, how we buy and what influences our bias.

Why Data Science?

Why Data Science?

Our focus is the human desire that sits inside data. We put numbers on emotions, behaviours, habits and the 100s of factors that make up a decision. It allows us to calculate and connect to desire.

Why Customer Psychology?

Why Customer Psychology?

Understanding people and what makes them think and act the way they do; why they buy Brand A and not Brand B and what loyalty is within that journey and how to use it.

Why Individual Psychology?

Why Individual Psychology?

Therapy helps set people free and if you can adapt that to a marketplace then how you engage will be more aligned to a humans sense of self and being treated as they wish.

Why Emotional Intelligence?

Why Emotional Intelligence?

It's the power of thought, it’s how we think, it's how we imagine and it's where the decision making flows between our conscious, subconscious and unconscious minds. 

Why Behavioural Economics?

Why Behavioural Economics?

Positive change needs positive experiences. Choice architecture and nudge theory is how we get our clients there and often the simplest change to UX, CX and SX can be the best reward for the individual you are serving.

Why Philosophy?

Why Philosophy?

At its heart Philosophy is mathematics and behaviours and we refer to the ancient Greeks as our lead providers of ways to explore human desire.

Why Irrational Mathematics?

Why Irrational Mathematics?

We have created a model and algorithm to address the uniqueness of each person in any type of system or platform which is focused on personalisation for live and proactive engagement.

Testimonials

"Work with them! These guys have the unique ability to really delve into understanding your brand personality and unique positioning, and how to relate that back to creating a unique emotional connection with customers. Ultimately they really care and understand the psychology behind your customers, and their passion for this shines through in all interactions. An absolute pleasure to deal with."

Charlie McEvoy, Founder, Plant Faced Clothing​

"I first noticed Martin when I heard him talk on the subject of entrepreneurship on television. His understanding and insights into psychology and the success based mindset, were instantly recognisable as being an expert in his field, and far ahead of anyone I'd met for many years. I immediately sought out his counsel, and subsequently I'm proud to call him a friend and a trusted business associate. His consulting work is diligent and well thought out, with a level of insight that goes far beyond experience, but into a natural skill that is as rare as it is gifted."

Kern Frost, Author, Entrepreneur, Coach

"Martin interviewed both national and international leading academics in the field of addiction and was able to elicit information which provided key insight into addiction, societal attitudes and the impact on families."

Sarah Bromfield, CEO, DrugFAM

"What Mastermindset helped me understand was to try different methods to market the products by changing prices, descriptions, images and improving the products presentation to the customers."

Roda Abdi, Founder, Amirab

"I'd never heard of or considered behavioural science and often considered myself as the use case for our product, our UX/UI. But through Marty's guidance, I've now got a much better understanding of behavioural science that has allowed me to look at things from multiple perspectives whilst finding a common result that will work for all."

Adam Mitcheson, CEO, My2BE

"That when you have the right plan, thinking and techniques in place is becomes easy to make money.  Its utterly fascinating. I've learned a whole heap more about the process the decision-maker (client i need to close) goes through. with that knowledge i can use the sales techniques Marty provided me ease the DM over potential roadblocks. Previously i was all charm and whirlwind of activity - all hat and not cattle if you will. Now i am clearing the land and i can see the potential for this business is unlimited."

Rajan Murti, CEO, Local Drug Testing

"We implemented Martin's suggestions to segment our users into 3 buckets.

We repositioned our landing pages around these 3 buckets of user, depending on what channel they entered the site from.

Our conversion rate from 0.81% to 4.5%! Is that 562%?!"

Stuart Logan, CEO, Twine

"We solved the frustration of not gaining any followers on Instagram. I saw positive changed throughout the engagement within all our social platforms. The engagement we now get on Twitter is more than its ever been. It was eye-opening how such simple changes make such a massive change"

Louise Barlow, Editor, The Fashion Network

"We've only just started really but we're excited about the potential for better relationships that create improved marketing communications for the business, our events and the clients. Talk to Mastermindset, they will help open your eyes to different and effective ways to engage with your clients."

Martyn Collins, Exhibition Director, eCommerce Show North

“The possibilities for the future are interesting to me, the science and ability to make a difference opens up your mind to think differently about what you can be to your target audience.”

David Mallon, CEO, Elvis Jesus

"We are in desperate need of the return of the deep thinkers of old - those that provided a moral compass to guide society by constantly questioning the impacts and implications of our actions.

Martin is one such person and he will challenge you to consider "if not you, then who determines your destiny”?"

Andrew Vorster, Technologist

"Marty has opened our eyes to a different way of thinking and set us on a path that we feel will benefit the business as we grow further."

Ed Abias, Commercial Director, Never.No

"Helped us put ourselves in the shoes of the entrepreneurs, understand their challenges – the various blind spots they may have, the fears which are festering below the surface. It’s helped us adapt our offering in future to focus more so on key fundamentals of any business."

Gos Chagula, Programme Manager, Exeter City Futures