Martin Lucas


Understanding human behaviours has been a lifelong study and curiosity for me, culminated in a problem statement in April 2015:

We humans are all irrational thinkers but code is built using rational mathematics, it’s all binary. The reason people feel like numbers is because we’ve written the code to do exactly that. Surely there is a way to understand people’s feelings on an individual level and then give that individual more of what they want and less of what they don’t.

After two years of study, testing, creating and developing a behaviour change model we launched Mastermindset.

Simon Jack

Chief Creativity Officer (C.C.O)

I get into people’s minds to figure out how they think, make decisions and what it takes to create positive action and new possibilities. The secret is applying the right mix of behavioural science, thinking habits, psychology and neuroscience principles to make an impact at the right time and in the right place.

Professor Sally Eaves

Chief Technology Officer (C.T.O.)

Sally combines a depth of experience as a Chief Technology Officer, Director of Education, Practising Professor of FinTech and Global Strategic Advisor, consulting on the application of disruptive technologies for both business and societal benefits. She is an award-winning thought leader in innovation, digital transformation and emergent technology, notably blockchain, artificial intelligence, machine learning and robotics.

Susan Dolan

Head of Growth Hacking

Susan is a Google Expert and is the first person outside of Google to crack the Google PageRank algorithm back in 2011, confirmed by Eric Schmidt’s office in 2014. Susan and her team help businesses secure permanent Page 1 SERPs on both Google and Bing, as well as using integrated social media campaigns.

Jude Schweppe

Head of Coaching & Mentoring

We have one life, one shot at the prize, one chance to make a profound and lasting impact on the people and the world around us, and I am passionate about helping people live the biggest life possible

Paul Mousley

Head of Storytelling

I have spent most of my life telling stories. In that, I am not unusual. Far from it.  I believe we are all hugely experienced story tellers, as well as experts in using them to make sense of our lives and the world around us.

Virtual Team


Happen Group raises innovation success rates for businesses serving global, crowded consumer markets; by paring unmet consumer needs with commercially viable solutions. 

Virtual Reality Associates

Technology has changed our brains and our media isn’t following quickly enough. As an immersive media group, VRA produce virtual and augmented reality content and campaigns powered by neuroscience, creativity and mobile-first, all designed for 2021.

Partner with us

Our partnership door is open for agencies (PR, UX, Advertising, Digital, eComm, CRO, Entertainment) and consultants (tech, change, problem solving).