Problem solving methodology

We spent three years looking at endless variables of science, mathematics, philosophy and psychology. That activity gave us what we needed to build a model, we then tested the model and every single result was 60-700% above industry standard benchmarks.

We explain how we use the nine areas that make up our model using the Philosophical 'What is...?' questioning technique.

What is Behavioural Science?

What is Behavioural Science?

Behind every decision is a behaviour. If you can understand the cause and effect of behaviours then you just need the strategies of how to positively change them.

What is Neuroscience?

What is Neuroscience?

This is our fundamental love of behaviours; the brain and discovering new things about how we think, how we buy and what influences our bias.

What is Data Science?

What is Data Science?

Data is being termed the ‘new oil’ because you can use it in all sorts of ways to drive profits, generate successful campaigns and ultimately understand a marketplace is asking for more of.

What is Customer Psychology?

What is Customer Psychology?

Understanding people and what makes them think and act the way they do; why they buy Brand A and not Brand B. 

What is Individual Psychology?

What is Individual Psychology?

Our interest lies in the way insights are shared, leveraged and then applying that knowledge to a mass audience.

What is Emotional Intelligence?

What is Emotional Intelligence?

It’s how we think, how we imagine and where the decision flows between our conscious and unconscious minds.

What is Behavioural Economics?

What is Behavioural Economics?

Using the past to predict the future and understand where change is coming from when it comes to decision making. 

What is Philosophy?

What is Philosophy?

At its heart Philosophy is mathematics and behaviours and we refer to the ancient Greeks as our lead providers of insight

What is Irrational Mathematics?

What is Irrational Mathematics?

The ace up our sleeve, we have created a model and algorithm to address the uniqueness of each person in any type of system or platform.

Testimonials

"Work with them! These guys have the unique ability to really delve into understanding your brand personality and unique positioning, and how to relate that back to creating a unique emotional connection with customers. Ultimately they really care and understand the psychology behind your customers, and their passion for this shines through in all interactions. An absolute pleasure to deal with."

Charlie McEvoy, Founder, Plant Faced Clothing​

"I first noticed Martin when I heard him talk on the subject of entrepreneurship on television. His understanding and insights into psychology and the success based mindset, were instantly recognisable as being an expert in his field, and far ahead of anyone I'd met for many years. I immediately sought out his counsel, and subsequently I'm proud to call him a friend and a trusted business associate. His consulting work is diligent and well thought out, with a level of insight that goes far beyond experience, but into a natural skill that is as rare as it is gifted."

Kern Frost, Author, Entrepreneur, Coach

"Martin interviewed both national and international leading academics in the field of addiction and was able to elicit information which provided key insight into addiction, societal attitudes and the impact on families."

Sarah Bromfield, CEO, DrugFAM

"What Mastermindset helped me understand was to try different methods to market the products by changing prices, descriptions, images and improving the products presentation to the customers."

Roda Abdi, Founder, Amirab

"I'd never heard of or considered behavioural science and often considered myself as the use case for our product, our UX/UI. But through Marty's guidance, I've now got a much better understanding of behavioural science that has allowed me to look at things from multiple perspectives whilst finding a common result that will work for all."

Adam Mitcheson, CEO, My2BE

"That when you have the right plan, thinking and techniques in place is becomes easy to make money.  Its utterly fascinating. I've learned a whole heap more about the process the decision-maker (client i need to close) goes through. with that knowledge i can use the sales techniques Marty provided me ease the DM over potential roadblocks. Previously i was all charm and whirlwind of activity - all hat and not cattle if you will. Now i am clearing the land and i can see the potential for this business is unlimited."

Rajan Murti, CEO, Local Drug Testing

"We implemented Martin's suggestions to segment our users into 3 buckets.

We repositioned our landing pages around these 3 buckets of user, depending on what channel they entered the site from.

Our conversion rate from 0.81% to 4.5%! Is that 562%?!"

Stuart Logan, CEO, Twine

"We solved the frustration of not gaining any followers on Instagram. I saw positive changed throughout the engagement within all our social platforms. The engagement we now get on Twitter is more than its ever been. It was eye-opening how such simple changes make such a massive change"

Louise Barlow, Editor, The Fashion Network

"We've only just started really but we're excited about the potential for better relationships that create improved marketing communications for the business, our events and the clients. Talk to Mastermindset, they will help open your eyes to different and effective ways to engage with your clients."

Martyn Collins, Exhibition Director, eCommerce Show North

“The possibilities for the future are interesting to me, the science and ability to make a difference opens up your mind to think differently about what you can be to your target audience.”

David Mallon, CEO, Elvis Jesus