Gap in the Matrix: Linkedin profile views

Written by Martin Lucas


I’m a math nerd but not in a calculus way; my thing is hunting the tracks humans leave behind as mistakes in their behaviours. I call this a Gap in the Matrix because all systems are built like a Matrix; it’s all binary mathematics and code based on how machines operate and not on how humans interact with them. If you think like a machine you will leave logical gaps; this concept made up a big part of my 2015-2017 studies when I was creating a new type of mathematics which deals with humans, how they feel, and their behaviours.

I have found gaps in the algorithms of Facebook six times, Twitter (with a little help) and countless marketplaces for our clients. That’s the point of this; if you understand the human needs, emotions, feelings and the behaviours of the world then you can serve your target market more of what they want, less of what they don’t and in turn do this far superior to your competitors. That’s enough about the methodology. Today, I want to share a gap in the Linkedin Matrix that exists right now.

Linkedin has a high recruiters backbone, right? Despite what they try to add as Microsoft upsell it’s a heavy focus which has an undercurrent of recruitment behaviours to it.

  • When I interview someone I always check their Linkedin Profile. If it’s for a sales role, I’m looking for numbers and performance (still a huge gap in sales CVs and presentations).
  • Recruiters use it to search and check profiles of potential candidates.
  • Potential employers and recruiters use it to check profiles and do this in privacy mode. This third aspect is our target today.

First of all, if you are a public network – let alone ‘social’ – this privacy mode is bullshit. We humans need little help with paranoia and my belief is that recruitment, like sales, wins more by taking an open approach. It also leaves the door open for people to be sneaky, but at the end of the day it’s an online CV profile. Regardless, the privacy mode feature exists.

If my mindset is that I don’t want people to know I’m looking at their profile, that’s what this feature allows me to do. I can be a sneaky fucker with no chance of being caught… or can I?

Connecting the dots

Linkedin has left a data back door open. This is fairly common no matter the size of the company because it involves humans and we humans make mistakes. In this case, the person looking at your profile can be hidden but there’s a way to figure it out.  

How to game the system:

Ask two friends who work at the same company to mask their profile.

Then ask them to go visit your profile.

Now go to Profile Views.

The feature shows you who’s looked at your profile in the last 90 days and – voila! – it will show you ‘2 People from X company’ viewed your profile on the left hand side.

That is the case whether they have their profile hidden or not. It also shows up for 1 person from that company but 2 means that it will show in the last 90 days’ viewed stats more often (as that’s how the algorithm works).

This happens because binary mathematics is based on 1s and 0s, so when they created this feature it will say when Person 54565411 looks at profile, show name> 0 meaning NO.

What they never connect is the dots and that is where a separate feature is giving the data so you know who looked at your profile. This doesn’t always work; if, for example, the two people who viewed your profile work for a massive company then it’s hard to be sure who it was but –  equally – based on friends, frenemies and life you can generally figure it out.

Gaps in the Matrix are everywhere simply because we humans leave decisions behind, which are behaviours, which is culture, which is needs, which is life, which is irrational mathematics.

Sad I know but fun for a behaviour nerd :).