Cool Stuff

Here are the things we do to make a difference in the world

The Creatures of Habit

The Creatures were Created by Simon, his objective was to understand and categorise the main thinking patterns that influence our decision making and actions, and how to adapt them to spark creativity and achieve more desirable and results.
By recognising how each Creature manifests on a personal level, we are able to make creative changes and improvements in the way we work. Plus, by recognising where the Creatures manifest in others, we can tap directly into how they think in certain contexts, then engineer solutions that will influence desired behaviour changes.
The Creatures plays their part in all we do at Mastermindset and were a fundamental piece of innovation and new thinking that got us over the line to create our behaviour change model.

Creating A new type of Mathematics

This statement had Martin chasing his tail aka studying for 3 years:
We humans are all irrational thinkers but code is built using rational mathematics, it’s all binary. The reason people feel like numbers is because we’ve written the code to do exactly that. Surely there is a way to understand people’s feelings on an individual level and then give that individual more of what they want and less of what they don’t.
The output is a new type of mathematics which does exactly what the problem statement needed, it has found a way to treat people based on their individual needs. Hunting needles in a haystack is possible.
Currently being used in three key partnerships with other companies and yours to test whenever you like.

The Ada Lovelace Show

It started with both Zoe (show creator) and Susan [separately years ago] realising all the great women who are not really recognised like Ada Lovelace, Hedy Lamarr, Grace Hopper and such.  By the time they met and had dinner and discussed these female names were so familiar to us by then. 
Ada Ada Ada is a show to celebrate a lady, Ada Lovelace who was writing computer math a centruty before computers arrived! The show is put on in communities, schools and universities around the world. Susan looks after their promotional strategy and is super happy to be involved in such a positive difference maker.

Queen's Young Leaders Association

Susan has been a mentor in the Queens Young Leaders association since 2015, she has helped young people in Ghana, India, USA to find their calling, to learn about SEO, Twitter, humanity, life and to go forward and change the world.
The Queen’s young leaders programme discovers, celebrates and support exceptional young people from across the commonwealth, leaving a lasting legacy for her Majesty the Queen.
In 2014 a search was launched to find exceptional young people to receive the first ever Queen’s Young Leaders Awards. Hundreds of applications flooded in from incredible young people all dedicated to making lasting change in their community and beyond. The Programme is now in its fourth and final year and has formed a unique community of 240 influential change-makers, who represent all 52 Commonwealth countries, Susan is one of them and very proud to be.

Preparing For The World In 2028

Released in 2018, this book was the first that Simon, Susan, Sally and Martin did together. They didn’t just add chapters the whole concept and all the contributing authors was under their control. They termed this collective The Problem Solving Squad and plan to do many more and have the agreement to do so :)
Book Description
Preparing for the world in 2028 is a unique, groundbreaking book that explains how we can better understand human behaviour in order to equip ourselves for the opportunities and challenges presented by the years to come. A brainchild of The Problem Solving Squad, this book assembles a group of thought leaders and experts in their respective fields, to share a wealth of insights, techniques and stories. Together these thought-provoking and valuable essays will provide you with the keys to understand and embrace the future you desire for yourself and others.

The Universal Law

Released in 2017, this book was the first Martin did with the publishers who also signed off the 2028 book. Martin wrote the final chapter ‘The Key to Happiness’ as an exploration of all that he has studied around Neuroscience, Philosophy and the Psychology of Happiness. Martin is a firm believer in the practical science of how we can manifest the positive outcomes we desire in life.
Book Description
Written by thought leaders from all over the world, The Universal Law will equip you with the tools you need to take charge of your life and take the first step towards a more rewarding and fulfilling future. This is a practical, insightful and valuable guide to the phenomenon called the Law of Attraction. A phenomenon that is shaping the world around us with the power of thought and visualization. The thoughts you think determine the outcome of your worldly experiences, from finances to health, relationships to environment. In fact, there is no aspect of your life that is not affected by your thoughts. The Universal Law, examines what the law of attraction is, how it works, how we can energise it and how you can apply to your life.

Using Technology to Sell: Tactics to Ratchet Up Results

Released in 2012 and this was Martin's first book and co-authored with Jonathan London his long term mentor and friend. The focus was the human side of technology and how we could reframe our use of old tools like email and also focus on the incoming changes.
Book Description
While the sales process will remain pretty much the same from now until the end of time, technology used properly can increase sales power at every step of the cycle. Technology, in the right hands, is a strategic weapon and a competitive differentiation tool that can dramatically improve close rates, deal size, efficiency, total sales, and much more. Using Technology to Sell will show you how to:Expand your market through the use of technology.Employ software-as-a-service (SaaS) applications to keep track of customers, stay organized, present, and sell more systematically.Use social media to increase sales.Maintain the personal element in a world wired with technology.Use the best sales methodology and integrate each step with technology.Overcome any aversion to using technology to sell.Avoid the trap of overuse or dependency on technology.


Martin sits on the board of DrugFAM.
DrugFAM (Queens Award) exist to support families affected or bereaved by addiction. He also volunteers a day a month outside of the board meetings and will also happily meet anyone who wants to help their cause.
Check them out @

Thriving Survivors

Martin sat on their board 2015-2017.
They help victims of abuse and trauma to recovery and a better life, that was a two year role to help them grow (including 3 years of funding). Once they secured their future he stepped down and is still an advocate for them and like DrugFAM would happily meet anyone who wants to help their cause.
Check them out @