Human Rocket Fuel

We helps brands & agencies to grow by understanding the Mindset of their target audience. 

Our purpose is modelling the range of emotions, behaviours, habits and bias that create the experiences for how we humans make decisions, how we consider and ultimately what makes customers engage, to buy, to come back, to believe in, to be loyal.

We then put a number against all of those variables and that turns into a growth plan covering combinations of language, UX, design, CX, imagery, code, mathematics and the odd algorithm. 

We have 100's of growth results 60-700% above industry standards.

Insights, highlights & brands from our years of research and client work;

The steps to positive change

Objective: Personalisation

Read more Reveal more Step 1

Objective: Workplace Energy

Why do humans get treated like numbers?

Read more Step 2

Objective: The Buyers Journey

Choice architecture via Behavioural Economics

Read more Step 3

Objective: Growth Mindset

The red pill vs the blue pill

Read more Step 4

Brand Problem Solving

Analysis, data and some swearing

Read more Step 5

Highlights: Statistics

Year on year rocket fuelled growth

Read more Step 6

Highlights: Cool Stuff

Charity mate!

Read more Step 7

Invention: Irrational Mathematics

Math with feelings

Read more Step 8

The Growth Game

What we offer

Read more Step 9


"If you want a deeper and greater insight into the behaviour and habits of your potential customers then give Mastermindset a call!"

Jemma Edwards, Digital Marketing Manager, Don’t Panic Projects​

"We are in desperate need of the return of the deep thinkers of old - those that provided a moral compass to guide society by constantly questioning the impacts and implications of our actions.

Martin is one such person and he will challenge you to consider "if not you, then who determines your destiny”?"

Andrew Vorster, Technologist

"The Mastermindset Team are fast, effective and easy to work with - their ideas and creativity are smart and straightforward and it's been very simple to implement and test changes that are impacting our KPI's for MyThreadLab. Neuroscience is helping us get out of the weeds and take a look at the consumer psychology and the decision making that happens - this is something that our team is usually too close to and it's amazing to have a fresh perspective from an outside group."

Will Hench, CEO,

Marty deeply cares about your success. He knows how to structural sales and marketing strategies to achieve maximum benefits. He and his team supports you and every step of the process. For that matter, Marty even takes it three steps further to bring reassurance and contribution to your products or services. We are looking to work with Marty again in the near future to bring more input and expansion to our company's growth.

Glenn and Shoshi, Founders, Create Health Nevada

"I went from $500 a month to $2000 four fold increase ... to $10000 twenty fold increase! That's in six months from initially speaking to Martin in May 17 to what i billed in January.. That's a one man business now expanding."

Rajan Murti, CEO, Local Drug Testing

"To help prioritise what is most valuable to work on. The engagement on social media, as a networking business this part is essential for us. Our growth was over 80% on Instagram alone, insane!"

Dale Hicks, CEO, The Fashion Network

"Helped us put ourselves in the shoes of the entrepreneurs, understand their challenges – the various blind spots they may have, the fears which are festering below the surface. It’s helped us adapt our offering in future to focus more so on key fundamentals of any business."

Gos Chagula, Programme Manager, Exeter City Futures

"Work with them! These guys have the unique ability to really delve into understanding your brand personality and unique positioning, and how to relate that back to creating a unique emotional connection with customers. Ultimately they really care and understand the psychology behind your customers, and their passion for this shines through in all interactions. An absolute pleasure to deal with."

Charlie McEvoy, Founder, Plant Faced Clothing​

“Martin developed a structure and prices for the team to buy into without this having to be constantly re-enforced by myself, process and focus wins!”

David Mallon, CEO, Elvis Jesus

"The psychological layer made the platforms more robust. The effort, time and value equation was quite interesting. Helped show there were strong ‘human’ drivers behind them."  

Joris Westerman, MD Netherlands, Happen ​

"We've only just started really but we're excited about the potential for better relationships that create improved marketing communications for the business, our events and the clients. Talk to Mastermindset, they will help open your eyes to different and effective ways to engage with your clients."

Martyn Collins, Exhibition Director, eCommerce Show North

"Mastermindset really took a deep look into understanding what the brand was all about, how we could position ourselves for the unique brand we are, what makes our customers tick, think about how to tell unique 'stories' about the products, in our email marketing, etc. The guys came up with some awesome UX ideas to improve some pain points and further engage with customers, some changes implemented of which, along with ongoing coaching/catch up sessions, undoubtedly have influenced our growing success over the past year."

Charlie McEvoy, Founder, Plant Faced Clothing

"We implemented Martin's suggestions to segment our users into 3 buckets.

We repositioned our landing pages around these 3 buckets of user, depending on what channel they entered the site from.

Our conversion rate from 0.81% to 4.5%! Is that 562%?!"

Stuart Logan, CEO, Twine

"Besides landing with clarity on the options in front of us, what impressed me about working with the Mastermindset team was the relatively small amount of information they needed to get their heads around the challenge, and their comfort with ambiguity. It meant we could work in workshop form, at good pace, with MM as true sounding board rather than losing time in debate about facts."

Costas Papaikonomou, Co-founder, Happen

"We're now developing a better product, and I love working with passionate, smart people that don't bullshit and that is 100% what you get working with Marty."

Adam Mitcheson, CEO, My2BE

"I first noticed Martin when I heard him talk on the subject of entrepreneurship on television. His understanding and insights into psychology and the success based mindset, were instantly recognisable as being an expert in his field, and far ahead of anyone I'd met for many years. I immediately sought out his counsel, and subsequently I'm proud to call him a friend and a trusted business associate. His consulting work is diligent and well thought out, with a level of insight that goes far beyond experience, but into a natural skill that is as rare as it is gifted."

Kern Frost, Author, Entrepreneur, Coach

"Marty has opened our eyes to a different way of thinking and set us on a path that we feel will benefit the business as we grow further."

Ed Abias, Commercial Director, Never.No