The Customer's Why

In April 2015 I began a research mission to understand customer decision making.
No one wants to feel like a number and yet it happens all the time, I wanted to know why and to see if there was a better way.
In the four years since I have learnt so much including how to optimise experiences so the client and the customer wins:
Understanding human behaviour and the science, psychology and mathematical logic of how humans make decisions has been a lifelong passion for me. 
You can contact me (Martin Lucas) @ 07743 482 437