What we do

Mastermindset are experts in changing human behaviour.

The impact of our behaviour change model is transformative, with our standard growth being 80-700% above market level (as you can see for yourself in the case studies). We see growth as being about humans, their feelings, decision making, habits, behaviours and how to leverage that to give them more of what they want so they do more of what you need. 

We have four core service areas:

Socratic Strategy

Socratic Strategy

Socratic strategy is the analysis of how people think turned into logical solutions.

This means we can figure out the root cause and ultimately, the truth of a belief. It allows us to understand how a market thinks and acts and what it will respond to. Once you've nailed this you can supercharge any strategy to ensure it is 100% target market focused. It works for communication, content, social media, marketing, sales process, employee engagement, PR - you name it, we'll make it work.

Revenue Growth

Revenue Growth

How you grow sales is dependent on who you engage with, where you engage with them and how you engage with them.

This is our most electrifying service area because it offers the biggest challenges and ultimately offers you the biggest gains in financial terms. Our specialism is mass-market behaviour change, which simply translates as giving people more of what they want so they do more of what you want.

The Power of Design

The Power of Design

Everything has been designed -  so everything can be re-designed to be better. That’s exactly how we drive growth and help you transform your organisation..

Design changes perceptions, guides experiences and ultimately, creates desire. Whether for services or solutions, improvement begins by truly recognising needs and barriers before conjuring up the creative magic that changes behaviours.

Unleashing Creativity

Unleashing Creativity

We are specialists in developing your creative intelligence and feeding your hunger to explore new thinking, boundaries and possibilities.

With the secrets of a creative mindset, you’ll be surprised with what you, your team and your entire company are really capable of. Once you access our practical and actionable innovation capabilities, the blue sky is the limit.


"Besides landing with clarity on the options in front of us, what impressed me about working with the Mastermindset team was the relatively small amount of information they needed to get their heads around the challenge, and their comfort with ambiguity. It meant we could work in workshop form, at good pace, with MM as true sounding board rather than losing time in debate about facts."

Costas Papaikonomou, Co-founder, Happen

"Marty has opened our eyes to a different way of thinking and set us on a path that we feel will benefit the business as we grow further."

Ed Abias, Commercial Director, Never.No

"Precisely how does one discern existence from non-existence? That has apparently been an elusive question that Mastermindset in so many words has chosen to answer in this incredibly intriguing model."

Geoff Hudson-Searle, Business Author and CEO

We have seen phenomenal results with our social media campaign thanks to Susan, every organisation needs a Susan in their life!

Sarah Bromfield, CEO, DrugFAM

"We're now developing a better product, and I love working with passionate, smart people that don't bullshit and that is 100% what you get working with Marty."

Adam Mitcheson, CEO, My2BE

The "Voice of the Brand" workshop for a group of entrepreneurs: The approach, personality and enthusiasm from the start was exactly what the attendees required in order to entrust confidence and focus. The desire to understand and offer real alternatives and suggestions to support their growth was fantastic.

Kenny Dooley, Director, C Growth

"We also tried to leverage your understanding of behaviour to discover which would be the most motivating claims to use on pack. Insight from this session was used to prioritise claims and routes for consumers to talk through in further research."

Natalie Aylward, Innovation Consultant, Happen

"Mastermindset really took a deep look into understanding what the brand was all about, how we could position ourselves for the unique brand we are, what makes our customers tick, think about how to tell unique 'stories' about the products, in our email marketing, etc. The guys came up with some awesome UX ideas to improve some pain points and further engage with customers, some changes implemented of which, along with ongoing coaching/catch up sessions, undoubtedly have influenced our growing success over the past year."

Charlie McEvoy, Founder, Plant Faced Clothing