Does fashion change with culture?
You would assume so, right? If I’m in Stockholm, they dress differently to say, Peru. Makes sense, but what kind of change does that represent? That was what had me thinking this week so I set off to research what #Stylish represents in Chicago and Delhi.
To qualify, it wasn’t just what you were showing; I also wanted to take a guess at WHY that was stylish to that person based on their location. Got it? Cool, let’s do this…..
Post By apsara_couture
Delhi is a fabric rich culture, you would literally shove your best friend out of the way for one of their fabulous Pashminas. With this in mind I thought it good to kick off with a bollywood couture bit of glam, check the small details on this #lux
Post by oceancoste
Post by vip_shootout.s
Just a lovely shoot really, lips to hair to lace to dress, nice colourway combos
Post by indiarushstyle
Hands up if you want to be a princess?
Hands up if you know your real place in the world is literally as princess and one day you will get discovered?
Thought so! Here is the outfit for you for that discovery moment.
Ok, that was Delhi, now let’s check out the Windy city. Before I show you the winners, what struck me when we were reviewing the thousands of picture options is how many posts in Chicago are not modelled in an environment – a disproportionate amount were just plain products shots. Is that the Western culture to rush and be so short of time that we don’t put quality into our promotions vs the Eastern culture of showing more quality and patience? I’ve advised hundreds of companies and I never tire of explaining that any product wins when the potential customer can imagine themselves in it. To use said imagination, you need to see someone else wearing or using it; that’s how it works in the brain.
Rush less, win more #simples
Ok the winners of Chicago:
Post by hadeerraouf70
I’m all over small details and love black flowers on this, just makes for a lovely colour flow.
Post by geenuuz
Promo for what looks like a great fun fashion event; how do I know it looks fun? Because they made it feel fun in their imagery. Feelings sells clothes! #winning
Post by ipsunique
Post by dkbzacolombia
Mental! WANT? Yeah, fair call. Good sports, high heel rollerskating!
#Stylish has been used 34,830,124 time on Instagram; what does it mean to you and your region?
Do you know? Are you stylish? Do you have high heel skates?
Which location won this week? I don’t care, both are cool as……