Like you, I know that Italy is simply divine for fashion and luxury.
Now, perhaps less like you, I recently faked my best Italian during a working lunch and said ‘Bravissimo!’ to the waiter, trying to be all suave and cool and forgetting that was a bra shop brand name and not actually the Italian for ‘bravo’ or whatever idiocy I had assumed <Lololololol
With this foot-in-mouth episode swirling around my brain, I thought ‘why not have a look at Milan this week’? Or as the locals say, Milano.
Does Milano represent luxury? I didn’t put in any hashtags this week, just the location of Milan; I figured it was a different way to analyse a location.
Here are the best of the best:
Post by penelope_milano
A simple environment shot but, as ever, background makes a difference.
Post by loves_united_milano
Not everything was going to be fashion shots this week; what sells a feeling of luxury better than a shot like this?
Post by meytalmyds
They are never shy of marble in Italy and this sneaker combo shot is just cool as…
Post by pragati.sharma1607
More beauty, more architecture, more feelings of wanting to go visit.
Post by imnelsonrodrigues
Great pic – dude looks laid back and… what a background! Me want.
Post by trvpaveli_splt
Dude has it going on: causal, smart, interesting.
Post by emanuele_bonzini
This just demands a lady with a DVF dress, a Gucci bag and some Louboutin heels. A perfect luxury set up.
Post by gretacccc
Sometimes happiness and a smile is all you need to give people!
On that last point, it’s important to never forget that whatever your goals when promoting fashion that it is always about your audience. What you project to the market is what you get back.
Positive feeling wins
Milano was, is and will always be about luxury and an absolute delight to the eyes. Fashion is not always about catalogue shots nor does every picture have to have clothes in it. Instagram is about telling stories, what is yours?